DESIGN & PRODUCT

Hello! I’m Vikas

A Product Designer with 13+ years of experience in crafting digital experiences across web and mobile platforms. I’ve contributed to and led design teams across high-growth product companies.

Design Case Studies

Build a onboarding case study for the Jar users - Improving user understanding and creating business impact
User engagement and retention feature that involved game design principles - Jar savings app
Trodly- book experiences and thing to do for your trips
Trodly partner platform to managing products, bookings and delivering great customer experience
New feature introduction for Swiggy during the COVID-19 lock-down to continue business and offering users a new value proposition.
Building the online business for a leading insurance company, TATA AIG. Reimagining the self purchase of insurance for various needs.

VP, Product Design, MPL

India’s leading mobile gaming platform.

Jun 2025

Jun 2022 to Jul 2024

Head of Design, Jar

Jar is a digital gold-based savings platform in India that primarily focuses on helping users develop savings habit through micro-investments.

At Jar, I led a talented team of product, visual, and motion designers and UX copywriters who worked across the organisation's 4 key product verticals.

Key impact areas in business growth.

  • Crossed over 20 million downloads in April 2024

  • Reached $10 million ARR in March 2024

  • & reached $20 million ARR in July 2024

Find more about the team initiatives here

Design Lead, Salesforce

Healthcare & Life Sciences

As a design lead, I was responsible for the design projects from the early stage of brainstorming on the area of work to delivering the product experience phased over multiple release cycles. I researched users with subject matter experts (SMEs) inside the company and with organisations we onboarded as design partners..

At Salesforce Health Cloud, I worked primarily on Medication Management, delivering products in Medication Therapy Management and Advanced Therapy Management.

During this time, I also partnered with the Research & Insight team to create the opportunity roadmap for the area of Medication Management.

Dec 2020 to Mar 2022

“We don't travel for the commute or to sit in the hotel, we travel to make memories”

Oct 2016 to Nov 2020

Co-founder, Trodly

Trodly is a travel tech platform that helps travellers research and instantly book travel experiences, offering a platform for travellers to find a weekend trip based on the kind of place and how far they want to travel. And from there, it became a full-fledged traveltech platform.

I was responsible for product, design and brand marketing.

  • Designed and built to cater to the pain points of travellers and operators alike.

  • Booking & managing platform (web & app) for travellers.

  • Single platform for operators to manage their listings, leads, customisations, analytics and billing.

  • Reseller marketplace for operators to expand their business to new destinations.

We offered 2500+ travel experiences across 50+ categories of experiences in India, Sri Lanka and Thailand.

Find more on Linkedin

Reach out to me for

Design Advisory | Full time roles | Mentorship